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What Does the Future Hold?
AAHOA’s Board of Directors looks ahead to 2026 and beyond By AAHOA Staff Few groups have their fingers more firmly on the pulse of hospitality than the AAHOA Board of Directors. Together, they represent thousands of hoteliers whose properties form the backbone of the industry. We asked members of the Board to share their perspectives on the state of hospitality today – what’s changing, what’s challenging, and what’s inspiring them as they look ahead. Their answers offer a revealing snapshot of where the industry is…
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A New Era of Hospitality
10 trends shaping the hotel industry in 2026 By Cathleen Draper Hotels are no longer just spaces to rest one’s head – they’re evolving into destinations featuring tech-forward, personalized experiences and touchpoints that meet modern guest expectations. From the rise of “bleisure” travel to eco-conscious designs and operational optimization, here’s a look at 10 trends reshaping the…
Membership Has Its Privileges
AAHOA Marketplace helps members save money on essential products and services By Nick Fortuna They say it pays to shop around, but every rule of thumb has exceptions, and besides, for hardworking hoteliers, time is money. That’s why a growing number of AAHOA Members are skipping the laborious search process and signing up for the new AAHOA…
Funding Made Simple
AAHOA Lending streamlines financing for members By Amy King At AAHOACON25 in April, AAHOA proudly announced the launch of AAHOALending. com, a digital platform created to make hotel financing easier for members. Powered by Bridge, the leading hotel financing platform and a Club Blue Industry Partner that helps owners access competitive loan terms from a large network…
The Profit Imperative
AAHOA and Kalibri are reframing hotel performance By Elsbeth Russell In a hotel landscape reshaped by inflation, rising labor costs, and shifting guest acquisition models, profitability has become the industry’s new North Star. Recognizing that reality, AAHOA recently launched a brand-new partnership with Kalibri, a data analytics company known for transforming how hotels understand and manage profit…
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Redefining Hospitality
Four forces transforming hotel economics By Suraj Bhakta The hospitality industry is undergoing its most significant structural transformation in decades, not through a single disruptive force, but through four simultaneous shifts that are fundamentally rewriting the economics of hotel operations, development, and guest experience. From the pricing strategies guests encounter at check-in to the viability…
Stay Ahead or Fall Behind
How smart hoteliers are winning in a changing industry By David Wiles For hoteliers, maintaining guest satisfaction in today’s market is a constant balancing act. Yesterday’s formula for success is rarely enough for tomorrow’s traveler. Shifting guest expectations and market disruptions are a given, but they also open the door to improvement and innovation. The…
The Power of Place
A hyper-local strategy gives independent hotels a competitive edge By Aaryan Patel and Jin Laxmidas Independent hotels continue to represent one of the most agile segments of the lodging industry. Their ability to adapt quickly to shifting guest expectations remains a core advantage, particularly as travelers increasingly seek authentic, community-rooted experiences rather than standardized stays.…