Cover Story
Destination: Profitability
AAHOA’s Member Benefits help hoteliers chart the course to long-term success By Cathleen Draper Hotel ownership has always demanded resilience, vision, and adaptability. Today’s operating environment only raises the stakes as rising costs, evolving guest expectations, uncertainty, and technological change leave owners navigating more with less. In the modern hospitality landscape, AAHOA helps hoteliers find their way to profitability by turning collective strength into practical advantage. From advocacy and education to trusted partnerships and events, AAHOA’s benefits help members protect what they’ve built and position…
Featured
Striking Balance
Building a resilient booking ecosystem through both direct bookings and OTAs By Amy King For much of the past two decades, hotel distribution strategy has been framed as a tugof-war. On one side stood online travel agencies (OTAs), powerful demand engines with global reach but also rising commission costs. On the other side sat direct bookings, prized…
Experience Necessary
Today’s travelers seek stories to write home about By A.D. Thompson San Antonio is itself an immersive destination: Rich history and iconic attractions and a slower paced, yet “big city” feel, wrapped inside a colorful mixed-bag of culture – Mexican, Spanish, German, all of it playing a role in the foundation of a very American, very Western,…
So Long, Siloed Systems
AAHOA’s partnership with Mews equips members with a unified property management system By Cathleen Draper Hotel owners have long relied on fragmented legacy systems, and the hospitality industry as a whole lags behind others in adopting modern technology. Disconnected and outdated technology forces hoteliers into a system of stagnation – eroding profit, weakening rate integrity, and limiting…
Columns
The Big Picture
Total revenue management in an era of margin compression By Dan Rama The hospitality industry faces a fundamental economic challenge: Labor costs continue rising while room revenue growth struggles to keep pace. For hoteliers navigating this squeeze, the traditional focus on RevPAR alone is no longer sufficient. A growing number of properties are embracing Total…
Hidden Costs
Siloed systems slow hotels down – and alignment matters more than ever By Sulagna Goswami Today, technology sits at the center of hotel operations. Reservations, revenue management, housekeeping, maintenance, accounting, and almost every department depend on digital tools to get the job done. But for many hotels, those tools don’t actually work together. They are fragmented,…
Small Brands, Smart Revenue
Success money target finance business growth financial graph profit chart concept on goal strategy 3d background of increase wealth revenue economy development or digital marketing technology stock. Independent revenue strategies in a changing marketplace By Aaryan Patel and Jin Laxmidas Independent hoteliers have always relied on creativity and resilience to compete against national brands. Today,…