With this year’s Hospitality Industry Technology Exposition & Conference (HITEC) in full swing in New Orleans, Elliott Mest of HOTEL MANAGEMENT shares some remarkable data on data itself in his June 22 article, “Are hotels looking at data through the right lens?”
Katie Briscoe, EVP of client services with MMGY Global, estimated that ‘marketers are spending 500 percent more on marketing to millennials than every other demographic combined.’ She said that they’ve made some mistakes when marketing to millennials because of their diversity, and noted that Generation Z, which is the next one up after millennials, is going to be even harder to nail down. Mest writes, “Generation Z is expected to have an attention span for marketing of roughly eight seconds, down from the theorized 12 seconds possessed by millennials.”
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