RLHC launches Hello Rewards app


SPOKANE, Wash., June 23, 2016 — Travel just became more personal as RLHC (Red Lion Hotels Corporation) launches the Hello Rewards App at the Hospitality Industry Technology Exposition & Conference (HITEC). Leading the way in guest rewards programming, RLHC is enhancing their commitment to satisfying guests’ needs through the convenience of a digital travel companion.

The app allows travelers to book hotel stays, access local destination recommendations and check the weather all on one platform. Guests enrolled in the Hello Rewards program will have an elevated experience with access to their stay credits in real time. For the first time, hotel reward program members will be able to redeem free hotel nights, complimentary food and beverage and other complimentary offerings found in the Hello Rewards collection, simply by using the Hello Rewards App.

“We’ve redesigned the entire travel process to make it more convenient from booking to checkout,” says Greg Mount, president and CEO of RLHC. “Soon it will be possible to skip the waiting line at the front desk and open your hotel room with your phone.”

Built on the insight that today’s traveler values great experiences over great savings, the Hello Rewards loyalty program was founded on recognition rather than points. Using smart design, the app’s functionalities allow RLHC to connect with their guests in real time, reducing employee response time to guests’ requests or complaints by up to 50%. Hotel RL properties will offer enhanced app capabilities, including:

  • Digital door keys
  • Hotel staff-to-guest messaging
  • Digital check-in and checkout
  • Room service
  • Updated flight information
  • Valet car returns

The enhanced Hello Rewards App can be downloaded from the AppStore and Google Play and will be available at Hotel RL Baltimore andHotel RL Washington, D.C., with additional properties set to open in Spokane, Olympia, St. Louis, Salt Lake City and Brooklyn later this summer.

About RLHC
Red Lion Hotels Corporation, established in 1959, is a national hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse and Settle Inn brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest. For more information, please visit the company’s website at www.rlhco.com.


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