In the next couple months, Kana Hotel Group of Knoxville, Tenn., will break ground on a brand-new four-story 90-room Hilton Tru property. The project is aimed at catering to millennials and other price-conscious travelers looking for clean, modern rooms all for about $100 a night.
In an article on Tallahassee.com, Alpesh Patel, chief executive officer of the Kana Hotel Group, said in their market research, the moderate rates didn’t justify a high-end hotel, “But we saw a need for good, quality, clean properties,” he said.
Until a few months ago, Patel had never visited Florida’s capital. “This is our first hotel in Tallahassee,” Patel said in the article. “We like markets that have diverse demand generators – it’s a state capital, it has a large university.”
Patel plans to build the Tru property on a vacant lot where an old abandoned restaurant once sat. “I visited earlier this year once the Tru concept had launched,” he said. “I ran into this site and liked its location and visibility.”
The group hopes to break ground in early October and have the hotel up and running in the next 10-12 months, just in time for the city’s college football team, the Florida Seminoles.
“Our goal is to be open before the first football game,” he said.
View the original article on Tallahassee.com here.