Study: Travelers want chatbots to assist with online travel experience

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Source: Hotel Business
November 29, 2018

The ability to organize and book both business or leisure trips online is now far more convenient than it used to be. Regardless, arranging trips online can still be an exhausting and cumbersome experience. Whether it’s trying to find the best flight, the most affordable option or just knowing where to go within a new city, there are many obstacles facing consumers today. To examine this area in depth, Humley, the creator of artificial intelligence (AI) chatbots for the enterprise, recently surveyed 1,000 Americans.

Humley gauged consumer frustrations and preferences regarding online experiences within the travel and hospitality industries. Among other findings, the results demonstrated that more than three-quarters of Americans would lean heavily on chatbots to improve the online travel experience. Travel chatbots can alleviate customer pain points in a multitude of ways. A chatbot can help simplify travel arrangements, streamline business procedures, organize trips and serve as an online concierge.

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