Slow, steady growth sets tone for 2019 revenue strategy

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Source: Hotel News Now
By Dan Kubaki
January 4, 2019

As revenue managers look ahead to 2019, steady but slowing performance growth lingers on the horizon, which emphasizes the need for both smart and creative decision-making to continue to generate revenue.

While their hotel industry outlooks for the coming year were all positive, three revenue-management executives shared their biggest priorities for 2019, including plans to generate additional revenue and work within tighter budgets.

Optimistic about 2019

STR, parent company of Hotel News Now, projects full-year U.S. revenue per available room to increase 2.4%, mostly fueled by average-daily-rate growth of 2.3% with occupancy growth mostly flat (0.1%).

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