Brand USA launches storytelling campaign

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By Hotel Business
January 15, 2019

Brand USA, the destination marketing organization for the United States, has launched United Stories, a mobile content creation lab that will travel the United States, capturing warm and welcoming stories told from local perspectives.

This content is designed to inspire international travelers to visit the U.S. Accomplished content creators, storytellers and influencers will visit various points of interest, events and attractions across the country in visually arresting vehicles branded with #UnitedStories.

To successfully execute this storytelling strategy, Brand USA has partnered with Beautiful Destinations, the world’s largest tourism community on social media and a global media brand dedicated to capturing best-in-class travel content.

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