Source: Hotel News Now
By Stephanie Ricca
February 22, 2019
NEW YORK—Hilton is banking big on the global meetings-and-events industry with its launch today of Signia Hilton, the company’s 17th brand.
Three deals are already in the works for the brand—a renovation of the Hilton Orlando Bonnet Creek, plus new-build projects underway in Atlanta and Indianapolis.
Hilton President and CEO Chris Nassetta said at a launch event today that Signia Hilton fills “a gap in the upper end of the meetings and events space” based on “the pioneering, entrepreneurial spirit and drive to innovate” of Hilton.