80 years of Quality, the brand that built Choice

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Source: Hotel News Now
By Danielle Hess
May 30, 2019

REPORT FROM THE U.S.—The brand that eventually created Choice Hotels International began as an association called Quality Courts, formed 80 years ago by seven Southern hoteliers.

The association became Quality Courts United in 1941 and was the first hotel chain in the country. It became known as Quality Courts Motels in 1963, then Quality Inns International in 1972 and eventually Choice Hotels International in 1990.

Today, the brand is known as Quality Inn, and it sits in the midscale segment of Choice’s portfolio.

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