Bad News For Brand USA: America’s Slice Of The Global Tourism Pie Keeps Shrinking


Source: Forbes
By Suzanne Rowan Kelleher
June 8, 2019

These are sobering times for the U.S. tourism industry. While international tourism is growing around the world, America’s slice of the pie has been shrinking.

America’s share of the global travel market dropped from 13.7 percent in 2015 to just 11.7 percent in 2018, according to the U.S. Travel Association.

That 2 percent drop is a very big deal. In 2018, international visitors to the U.S. spent $256 billion — so a two percent drop translates to around $5 billion annually. And the travel industry is a huge job generator. Last year, travelers spent $1.1 trillion in the U.S. and directly supported 8.9 million U.S. jobs, according to the U.S. Travel Association.

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