How Major Hotel Brands’ Boutique Offerings Are Impacting The Market

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Source: BISNOW
By Margaret Jackson
August 14, 3019

As major hotel brands like Marriott, Hilton and Hyatt spin off boutique lodging concepts, independently owned hotels are striving to differentiate themselves.

One tactic? Staying competitive by providing more unique experiences and superior technology offerings.

The boutique hotel industry grew 8.6% between 2013 and 2018 and posted $17B in revenue last year, according to a report by IBISWorld, a company that provides business information and market research on thousands of industries worldwide. Nationally, boutique hotels employ 288,853 people, according to the firm’s Boutique Hotels Industry in the US – Market Research Report.

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