As the hospitality industry reels from the unprecedented impact of novel coronavirus on its way of life and business, there are those who are rallying against the uncertainty of what may happen next, determined, instead, to find a surer footing on what is undeniably a rocky road.
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Bijal Patel – Chairman, California Hotel & Lodging Association – CEO/Principal Partner, Coast Redwood Hospitality – Bijal Patel is the 2020 chairman of the California Hotel & Lodging Association, the youngest person in that role in the Association’s 127-year history. CH&LA is the largest state hospitality group in the United States, with approximately 2,000 members who represent almost a quarter-million properties that range in size from small “mom-and-pop” operations to hotels with 3,000 rooms. Patel also is chief executive officer of Coast Redwood Hospitality, a company based in Northern California that owns and operates a portfolio of hotel and multi-family assets. A third-generation hotelier, for the past five years he has held leadership roles in the Asian American Hotel Owners Association (AAHOA), notably as a member of the professional hoteliers committee and as an ambassador in the group’s North-Pacific region.
