In today’s landscape of technological and operational transformation in hospitality, the challenge for the hotelier has never been greater when adapting to the adversity of the pandemic. At AAHOA and beyond, we aim to embrace the promise of new technologies to attract guests and, more importantly, streamline the ways hotels operate. In technology, there are opportunities to harness the seamless features of guest-facing services and back-of-house operations. AAHOA is constantly exploring industry trends so we can equip our members with the tools to meet guest expectations, manage workforce, and keep their doors open.
A variety of technology trends in our industry have risen to prominence in the past year. Contactless services, mobile-device integration, and data analytic services, to name a few, are becoming ever more essential. Keeping a tab on the latest tech is not easy, especially when many hoteliers are working tirelessly to retain and hire team members. It is in times like these when AAHOA membership truly delivers. We are an association founded on service to America’s hoteliers, dedicated to upholding the American Dream while elevating the needs and interest of our 20,000 members across the country. Through our vendor partnerships, we facilitate exclusive access to leading technology and services so hoteliers can adapt to the now and set a roadmap for the future.
AAHOA recently partnered with myDigitalOffice to bring forward-thinking hotel analytics to our members free of charge. The Market Analytics, Pace and Performance (MAPP) tool developed by myDigitalOffice crowdsources anonymized hotel data to offer real-time insight into revenues, forward-looking indicators, and insights into market potential recovery. The MAPP Report is just one of many resources from AAHOA Vendor Partners designed to help you and your business stay informed on hotel operations and ahead of the market competition.
During the past few months, AAHOA has been working diligently to execute our 2021-2023 Strategic Plan. In line with our pursuits, the official AAHOA website is undergoing substantial improvements, both in design and functionality. AAHOA Members will now have more integrated access to membership benefits, news, resources, and more, whether accessed from a desktop computer or mobile device. As we look toward the months ahead, AAHOA and our community of hoteliers are here for you. Overcoming our industry’s challenges is made easier when you make technology work for you. We are here for you every step of the way, and it is my hope that you and your businesses find unparalleled value in our offerings.