Swipe left on the Tinder approach by SARAH SAFFARI The ‘Tinder of influencer marketing’ – the pursuit of one-time brand…
Leveraging positive reviews for effective marketing campaigns by STEPHANIE LEGER In the fast-paced world of modern business, guest reviews hold…
Driving direct bookings in the era of integrated systems by ADAM and LARRY MOGELONSKY In an ideal world, your hotel…
Clever marketing strategies are helping hotels reach core customers and find new ones by NICK FORTUNA Don’t let anyone tell…
How prize indemnity insurance can help build buzz without breaking the bank by STEFAN BURKEY Contests and giveaways are big…
Using email to capture the return of travel by JEFF HAWS Travel might not be quite back to pre-pandemic levels…
As the industry grapples with a labor shortage, here’s how hoteliers can attract and retain workers by ZOHREEN ISMAIL The…
Marketing your property during a downturn by IAIN SHAW Marketing budgets are often among the first to come under pressure…
Hotelier messaging strategies during covid-19 drawn from consumer sentiment research by STEPHEN DAVIS From numerous engagements with clients throughout the…
by MARK SKROCH To say that the past year has been difficult for the hotel industry would be an understatement…