Browsing: Today’s Hotelier Features
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Living legends: Wisdom from industry trailblazers
By Randy Southerland Sometimes the best way to plot a course for the future is to look at the past.…
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The Uneven Playing Fields: Hotels & Airbnb
Plain and simple: Airbnb should play by the same rules regarding taxation, regulations and zoning that hotels do. We’re taking…
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Best Western’s new frontier
Today’s Hotelier has an exclusive story with Best Western Hotels & Resorts President and CEO David Kong on the company’s brand-new…
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5 easy ways to become a health-conscious hotelier
It’s clear that the wellness wave isn’t going anywhere. Here’s how to quickly and easily get up to speed. By…
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Navigating to healthful
Looking to hop aboard the wellness wave? You don’t have to rebrand as a destination spa. It can be much easier…
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4 points of the traveler’s journey
Interest, intent, interaction and insight: Learn about each of these steps and the best way to engage with guests along…
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The latest strategies in achieving sustainability savings
Travel trends, new technologies and brand requirements are pushing hoteliers to rethink their environmental impact. By Glenn Hasek Hoteliers responding…
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Serving the wellness-minded traveler
From IHG’s wellness‑centered EVEN Hotels to Westin’s longstanding commitment to guests’ health, there’s a lot to learn from the industry’s…
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The art and science of storytelling: How to make your hotel brand come alive
Consumers are drawn to inspirational brands that tell a story and draw them in. Learn how you can transform your…
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10 things I’ve learned in 25 years of hotel marketing
After 25 years in the industry, I’ve seen the rise and fall of many hotel marketing tactics, tools and techniques.…