Politicians, groups turn to digital advertising in race to turn out voters for midterms


Source: CNN
By Fredreka Schouten
October 15, 2018

Digital advertising is soaring ahead of next month’s midterm elections, as candidates, political parties and outside groups adopt new ways to target voters, including the millennials who make up a growing share of the US population.

Television advertising still dominates the political landscape, accounting for a little more than half of the $8.9 billion in advertising that forecaster Borrell Associates says voters will see by Election Day. But nothing is growing faster than digital, which allows politicians to tailor their messages to voters who volunteer reams of information about their lives and political leanings on social-media platforms, such as Facebook.

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