Source: Travel Weekly
By Travel Weekly
February 18, 2019
In January this year, Brand USA launched its “United Stories” campaign in partnership with Beautiful Destinations.
This global initiative is powered by a mobile content creation lab that is travelling the country capturing warm and welcoming stories to inspire international visitation to the USA. Accomplished content creators and influencers are visiting various events, attractions, and points of interest throughout the year to document unique first-person perspectives of American culture.
To successfully execute this strategy, Brand USA has partnered with Beautiful Destinations, the world‘s largest tourism community on social media and a global media brand dedicated to capturing best-in-class travel content.
The collaboration allows Brand USA to continuously generate content at the speed of consumption and showcase the breadth and depth of the USA like never before.