Promising Signs in Performance Data Spur Confidence in US Hotels

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Source: CoStar Group
By Robert McCune
March 24, 2021

U.S. hotel industry performance in February largely held a line well-established in prior months, but some notable exceptions in certain markets and earlier-than-expected signs of recovery already are triggering renewed confidence, according to Jan Freitag, national director for hospitality analytics for the CoStar Group.

The latest monthly data from STR, CoStar’s hospitality analytics firm, shows U.S. hotel revenue per available room — a key indicator of hotel performance — was down 44.8% in February compared to 2020 levels.

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