Designing our future

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Have you ever booked a hotel reservation or stayed somewhere without looking at photos first? Most likely, you looked it up.

Appearance is everything, and hotels need to evolve with the times to stay relevant. All information, content, and photos of your properties need to be fresh, modern, and accurate. If renovations are needed, it would be a good investment for your property’s longevity.

Post-pandemic travelers’ preferences are changing, and hotel design and operations changes are being fueled by those changing desires.

Online apps, social media, and the Internet have shaped how customers and guests book reservations. With a simple click of a button, it all starts with a search, followed by research and comparing various options, and hopefully ends with a reservation at your hotel.

Visibility is key – as there are many choices – and these guests are browsing to see what you have to offer.

Since AAHOA Member-owned properties represent a significant part of the U.S. economy, our footprint is large and wide, and we must lead the way when it comes to setting expectations.

AAHOA’s 20,000 Members own 60% of the hotels in the United States – that’s a lot of hotels that need to continue to make customers feel welcome, and create a particular atmosphere and ambiance to keep guests coming back. But, design in hospitality goes beyond that. It’s about designing your business, designing your future, and designing the future of AAHOA.

Since AAHOA Member-owned properties represent a significant part of the U.S. economy, our footprint is large and wide, and we must lead the way when it comes to setting expectations.

This past spring, AAHOA held its Spring National Advocacy Conference. More than 300 hoteliers showed up to meet with elected officials from across the country. And all these members of Congress have one thing in common: they want to see their constituent, the constituent who lives, works, and plays in their district, show up and tell them what’s important to them.

If we are going to help “design” our industry and help it grow, we need to make sure that there aren’t rules in place or laws in place that hurt our industry. We need to continue to be proactive.

As a second-generation hotelier who learned the hotel business through hands-on experience at properties owned by my parents, I’ve experienced every aspect of hotels first-hand.

I’ve lived the hospitality journey. I’ve walked in your shoes. I’ve rented rooms, cleaned rooms, and can relate to fellow AAHOA Members in this business.

Now, as Chairman of the largest hotel owners association in the world, I feel it is my responsibility to share my personal insight on behalf of AAHOA Members everywhere – to remind you to be the own designers of your hotel, your future, and AAHOA, and help create positive change for our industry.

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