Dual-branded Crowne Plaza® and Staybridge Suites® hotel in midtown Atlanta completes major renovation



ATLANTA (June 29, 2016) – Spire Hospitality, one of the nation’s most respected hotel management companies, and InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, announced today the completion of the Crowne Plaza® and Staybridge Suites® Midtown Atlanta hotel renovation. As the first dual-branded property for the two IHG brands, the hotel will cater to travelers coming to the Atlanta area whether for an overnight or long-term stay.

The 360-room Crowne Plaza Atlanta-Midtown and 102-room Staybridge Suites Atlanta-Midtown hotel is debuting in a single midtown Atlanta building after a dramatic renovation. The property unveils brand new guestrooms and public spaces including a fitness center, business center, outdoor pool with barbecue grills and fire pits and multiple restaurants. With many shared amenities between the two brands, the hotel provides a unique offer to both business and leisure travelers.

Heather Balsley, Senior Vice President, Americas Brands & Marketing, IHG, said: “IHG is excited about the renovation completed at the Crowne Plaza and Staybridge Suites property in Atlanta – home to the IHG Americas corporate headquarters. Located in midtown Atlanta, the dual-branded hotel will provide both short- and long-term travelers with design-led guestrooms and public spaces but also create a distinctive guest experience at each individual hotel brand.”

The Crowne Plaza Atlanta-Midtown is the first hotel to introduce the brand’s innovative guestroom of the future – the WorkLife room. The guestroom features a unique angled bed which provides a great night’s rest and creates useable space, a multi-purpose nook for relaxing, dining or even informal meetings, a desk for focused work, integrated power throughout and abundant lighting. Additionally, the hotel boasts 31,000 square feet of meeting space spread across 17 rooms. The meeting space is designed to accommodate a variety of events and includes the SKY room which features spectacular panoramic views of Atlanta. Guests can also enjoy two on-site restaurants, FIRST offerings American cuisine with a southern twist and the lobby bar and restaurant.

The Staybridge Suites Atlanta-Midtown hotel provides guests staying for weeks or months at a time with home-like and spacious studio or one-bedroom suites located on the top six floors of the hotel with views of downtown Atlanta. Guests can enjoy a complimentary daily hot breakfast buffet and evening reception, daily housekeeping, guest laundry room, fitness center, 24-hour business center and outdoor living room with barbecue and fire pit.

Bill DeForrest, President & CEO, Spire Hospitality added: “As the first dual-branded property for the Crowne Plaza and Staybridge Suites brands, this development is an exciting next step in our company’s growth. The hotel is truly unique by offering shared amenities from both brands and excellent service; we are confident that this new property will become a top choice for upscale travelers in the Atlanta area.”

The Crowne Plaza Atlanta-Midtown and Staybridge Suites Atlanta-Midtown hotel is conveniently located near world-class shopping, countless restaurants, and attractions such as the World of Coca-Cola, The Georgia Aquarium, CNN Center, and Georgia Institute of Technology. Immediate highway access and steps from the MARTA public transportation system offer quick access to many areas of the city.

The hotel is owned by AWH Partners, LLC, and managed by Spire Hospitality. The Crowne Plaza and Staybridge Suites brands are part of IHG’s diverse family of brands in nearly 100 countries and territories. The scale and diversity of the IHG family of brands means that its hotels can meet guests’ needs whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. The Crowne Plaza and Staybridge Suites brands participate in IHG® Rewards Club. The industry’s first and largest hotel rewards program is free, and guests can enroll at IHGRewardsClub.com, by downloading the IHG® App, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG’s more than 4,900 hotels worldwide.

For more information on Crowne Plaza Atlanta-Midtown and Staybridge Suites Atlanta-Midtown, visit Crowne Plaza Atlanta-Midtown or call 404-877-9000 and Staybridge Suites Atlanta-Midtown or call 404-877-9495.

About Crowne Plaza® Hotels & Resorts
Part of the IHG global portfolio, the Crowne Plaza® Hotels & Resorts brand is a dynamic upscale hotel brand located in nearly 65 countries around the world in major urban centers, gateway cities and resort destinations. As the fourth largest upscale full-service hotel brand in the world and one of the fastest growing, the Crowne Plaza brand has a solid foundation for future growth. The portfolio has doubled since 2003 to more than 400 hotels, and the global pipeline has increased fourfold to more than 80 hotels. At Crowne Plaza hotels, we help our guests feel energized and productive, and our Sleep Advantage® program ensures our guests get a great night’s sleep to power through their day. For reservations at Crowne Plaza properties, visit www.ihg.com/crowneplaza or call 1-877-2CROWNE. Connect with us on Twitter: www.twitter.com/crowneplaza or Facebook: www.Facebook.com/crowneplaza.

About Staybridge Suites Hotels
Staybridge Suites® is an innovative, all-suite hotel brand designed to meet the needs of extended stay guests seeking a warm sense of community in a home-like environment that is perfect for business, relocation and vacations. The Staybridge Suites brand entered the extended stay segment in December 1998 when its flagship location in Alpharetta, Ga., opened. Since that opening, the Staybridge Suites brand continues to grow rapidly with 220 hotels open across the Americas, Europe and the Middle East. There are more than 100 Staybridge Suites hotels in the pipeline, including nine outside of the Americas.For more information about the Staybridge Suites brand, call 1-877-238-8889 or visit www.StaybridgeSuites.com. Find Staybridge Suites hotels on Twitter http://www.twitter.com/Staybridge or Facebook www.Facebook.com/StaybridgeSuites.

About Spire Hospitality
Spire Hospitality, based in Chicago, Ill., is a third-party operator of 6,432 room keys and more than 400,000 square feet of meeting and conference space in hotels including unique independents and across celebrated brands such as Hilton Hotels & Resorts, (IHG) InterContinental Hotels Group, (HOT) Starwood Hotels & Resorts and (MAR) Marriott International. Spire Hospitality offers expertise in all facets of hospitality management and is committed to preserving, protecting and enhancing the value of hotel real estate. For more information, visit www.spirehotels.com.



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