How Marriott will differentiate home-sharing platform

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Source: Hotel News Now
By Bryan Wroten
May 6, 2019

REPORT FROM THE U.S.—With the recent announcement of its expanded home-sharing initiative, Marriott International is further wading into waters most hotel brand companies have yet to dip their toes into.

Marriott isn’t the first hotel company to explore the home-sharing space. Hyatt Hotels Corporation initially invested $40 million in Onefinestay in June 2015, but in April 2016 Accor purchased Onefinestay for €148 million ($165.5 million). A year later, Accor folded home-sharing platforms Travel Keys and Squarebreak into its Onefinestay brand.

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