by Jacob Hawkins
Feb. 28, 2020
IHG® (InterContinental Hotels Group) recently partnered with international nonprofit organization It’s a Penalty to support anti-human trafficking efforts leading up to the Big Game in Miami on Feb. 2. As one of the world’s leading hotel companies, IHG condemns human trafficking in all forms and is committed to raising awareness and aiding prevention of the crime, recently highlighting companywide training efforts during National Slavery and Human Trafficking Prevention Month.
Activities in Miami kicked off on Jan. 9 with a special launch event hosted by the American Hotel & Lodging Association (AHLA), Asian American Hotel Owners Association (AAHOA) and the Florida Restaurant & Lodging Association (FRLA). During the event, dozens of IHG hotel colleagues participated in an onsite human trafficking prevention training session while Kelley updated attendees on IHG’s anti-human trafficking efforts across the country.
As a hotel sponsor of It’s a Penalty, 40 IHG-branded hotels in the Miami area distributed 27,000 campaign materials – including posters, leaflets, business cards, wristbands, and lip balms to guests and staff over a two-week period. IHG hotel colleagues also participated in a massive citywide volunteer event on Jan. 25, joining 500 volunteers to distribute nearly 150,000 materials and awareness kits to more than 400 businesses in the Miami area. Additionally, as a result of outreach during the campaign, four girls on the National Center for Missing & Exploited Children’s list of missing children were found and 22 women trapped in human-trafficking operations were rescued. There was also a 160+ percent increase of calls to the National Human trafficking hotline with the run up and during the Big Game in Miami compared to the same time period the previous year.
See the highlights from the Miami campaign here.