Before I became president and CEO of AAHOA, I worked at the association for 10 years. This started in the early 2000s, and the way we did business was a bit different than how it is done today.
One thing that has remained constant is the work ethic and business acumen of the AAHOA Members.
Back then, their work ethic and business acumen was obvious, and to this day, everyone involved with AAHOA is constantly working to educate themselves and evolve with the times to keep up with the ever-changing landscape of the hospitality industry.
I have said it before, and I will say it again, there is no place like AAHOA to expand your professional knowledge, achieve new goals, and make a real difference for the hotelier members and the industry at large.
To keep up with the times, AAHOA has worked hard over the past few years to hone in on the educational tools needed to ensure our members and industry partners stay up to date on what is driving revenue growth for hotels and their businesses.
There is a strategy to marketing, promotion, and sales, which are all needed in today’s market to increase revenue streams.
To help your businesses stay visible and thrive, AAHOA hosts workshops around the country, allowing an opportunity for in-person instruction and learning, networking, and learning from other hoteliers with similar interests.
AAHOA also regularly hosts live webcasts with leaders in the industry on relevant topics that impact hotel owners. Hundreds of webcasts are archived and available on-demand for members on the AAHOA website.
AAHOA has various certificate programs – whether it is sanitization and hotel industry analytics or human-trafficking awareness – that can help you be a better leader, improve your business, and even impact your community.
AAHOA provides you with the tools needed to be successful in the business, but it is up to you how you use those tools to market your business. By simply participating in AAHOA events, networking, attending regionals and webinars, and paying attention to the member benefits, this will help you learn how to reach out to prospective guests and customers to promote your business.