Marriott looks to redefine select-service in lifestyle

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Source: Hotel News Now
By Robert McCune
June 11, 2019

NEW YORK—Marriott International’s select-service brands, particularly in the lifestyle chain scale, are on a fast development track, with more than 70 projected openings and nearly 450 signings globally for AC, Moxy, Element, and Aloft in 2019.

If completed, those signed projects will more than double the company’s lifestyle select-service portfolio (currently at nearly 400 open hotels) over the coming years.

Fueling this growth is high interest from developers, investors, and owners, who see the opportunity to drive incremental revenue by bridging a gap for guests, said Eric Jacobs, Marriott’s chief development officer for select-service and extended-stay brands for North America.

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