Timing of the comeback an “enigma” to industry leaders


Source: Hotel News Now
June 18, 2020

REPORT FROM THE U.S.—As the industry starts to reopen hotels around the globe, it’s important for hoteliers and their teams to do everything they can to make guests feel safe so they will travel again, sources said.

On the “ALIS 6×8: Recovery top of mind episode 2” webinar, hosted by The BHN Group, panelists said drive-to leisure business will lead the recovery, but a full recovery will be in place once people are booking more flights and international travel returns.

Industry events

Throughout the crisis, AAHOA has been helping its members and educating government officials on the hotel industry, said President and CEO Cecil Staton.

The company pushed back its annual convention from April to early August, and Staton said the organization still plans to have the event in Orlando in August.

“Obviously this has been very fluid; it’s changing on a daily basis, but we’ve been working very closely with Orlando health, with the convention center, with our hotel partners to make sure we can have an event like AAHOACON and do it in a very safe and productive manner,” he said.

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